The problem
Every user saw the same integration catalog regardless of what they used HubSpot for. High-value integrations were buried, and nothing about how people actually behaved fed back into what got surfaced.
What I did
Coached an analyst through the full lifecycle: problem framing, behavioral modeling, recommendation engine design, and production deployment. Built in Python. Shipped end-to-end without a dedicated engineering team. The coaching approach was deliberate: the analyst owned the model, not just the analysis.
Outcome
1analyst coached to production ML
↑marketplace conversion rate
0dedicated eng team
The marketplace could surface the right integrations at the right moment in each user's lifecycle, and the analyst could ship the next model without me.