The problem
Multiple product, engineering, and BD leaders disagreed on whether to go broader or deeper on integrations, and whether the catalog had the right apps at all. No shared ground truth existed, and the debate was consuming leadership attention without a path to resolution.
What I did
Scraped the full G2 catalog plus several CRM app catalogs. Used G2's quadrant structure as the ground truth - market-validated signal that didn't require internal politics to accept. Simplified the question to: what portion of each G2 quadrant does each marketplace cover? That framing made the answer legible to non-technical stakeholders and cut through the breadth-vs-depth debate.
Outcome
Product and BD leaders had an empirical foundation for marketplace investment for the first time. The analysis surfaced sales automation and vertical applications as the gaps that mattered, and investment followed.